Food and Behaviour Research

Donate Log In

Informing Intervention Strategies to Reduce Energy Drink Consumption in Young People

Jacinta Francis J, Karen Martin K, Costa B, Christian H, Kaur S, Harray A, Ann Barblett A, Oddy WH, Ambrosini G, Allen K, Trapp G (2017) J Nutr Educ Behav 49: 9;  724–733 doi.org/10.1016/j.jneb.2017.06.007 

Web URL: Read the abstract on jneb.org here

Abstract:

Objective

To determine young people's knowledge of energy drinks (EDs), factors influencing ED consumption, and intervention strategies to decrease ED consumption in young people.

Design

Eight group interviews with young people (aged 12–25 years).

Setting

Community groups and secondary schools in Perth, Western Australia.

Participants

Forty-one young people, 41% of whom were male and 73% of whom consumed EDs.

Phenomenon of Interest

Factors influencing ED consumption and intervention strategies informed by young people to reduce ED consumption.

Analysis

Two researchers conducted a qualitative content analysis on the data using NVivo software.

Results

Facilitators of ED consumption included enhanced energy, pleasant taste, low cost, peer pressure, easy availability, and ED promotions. Barriers included negative health effects, unpleasant taste, high cost, and parents' disapproval. Strategies to reduce ED consumption included ED restrictions, changing ED packaging, increasing ED prices, reducing visibility in retail outlets, and research and education.

Conclusion and Implications

Because many countries allow the sale of EDs to people aged

FAB RESEARCH COMMENT:

See the associated news story: