Food and Behaviour Research

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2 March 2012 - The Guardian - Sugar addiction is making our children - and Big Food - fat

by Tanya Gold


Smoking and alcohol dangers are known and regulated for. So why are the risks posed by junk food not taken seriously?

Fags and alcohol are old killers, old stories. I prefer to speak of sugar, the sweeter demon. Sugar, scientists now agree, is addictive. This does not mean, as the rightwing press would say, that weak people eat themselves into immobility from choice or an existential mini- roll-themed death wish; it means that it affects the neural pathways in consumer brains and makes them want more, even against their judgment.