Food and Behaviour Research

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16 Feb 2012 - BBC News - Children 'watch same level' of junk food ads despite tv rules

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Children are still exposed to the same level of junk food advertising despite tighter regulations, research suggests.

The UK regulations ban the advertising of foods high in fat, salt or sugar during children's programming.

Newcastle University academics said 6.1% of adverts seen by children were about junk food before the ban - the figure was 7% after the ban.

They said young people do not just watch children's programmes, to which the rules apply.