20 February 2015 - Foodnavigator - WHO unveils nutrient profiling to restrict marketing to kids

“Given the current epidemic of childhood obesity across Europe, there is no justification for marketing products that have little nutritional value and contribute to unhealthy diets,” said Dr Gauden Galea, director of the Division of Noncommunicable Diseases and Promoting Health through the Life-course at the WHO Regional Office for Europe.

“The tool that we are offering to countries to adapt and use would protect children from the harmful effects of marketing of foods high in energy, saturated fats, trans fatty acids, free sugars and salt.”