Food and Behaviour Research

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20 February 2015 - Foodnavigator - WHO unveils nutrient profiling to restrict marketing to kids

Caroline Scott - Thomas

The World Health Organisation (WHO) has unveiled its nutrient profiling tool to restrict the marketing of unhealthy foods and drinks to children.

FAB RESEARCH COMMENT:

Please find the OPEN ACCESS WHO publication here: 

WHO 2015 - WHO Regional Office for Europe nutrient profile model

“Given the current epidemic of childhood obesity across Europe, there is no justification for marketing products that have little nutritional value and contribute to unhealthy diets,” said Dr Gauden Galea, director of the Division of Noncommunicable Diseases and Promoting Health through the Life-course at the WHO Regional Office for Europe.

“The tool that we are offering to countries to adapt and use would protect children from the harmful effects of marketing of foods high in energy, saturated fats, trans fatty acids, free sugars and salt.”