Action on Sugar is a group of specialists concerned with sugar and its effects on health. It is successfully working to reach a consensus with the food industry and Government over the harmful effects of a high sugar diet, and bring about a reduction in the amount of sugar in processed foods. Action on Sugar is supported by 23 expert advisors - several of whom are also Scientific Advisors and Speakers for FAB Research
From the website of Action on Sugar (2021) - AIMS
Our mission is to achieve a reduction in free sugars intake in the UK and ensure it contributes to less than 5% of total energy intake.
By working to reach a consensus with food manufacturers and Government that there is strong evidence that free sugars are a major cause of obesity and have other adverse health effects, we aim to create sustainable policies and systems that enable reduced free sugars intake.
From the website of Action on Sugar (2021) - ABOUT US
Action on Sugar was launched in 2014, by Consensus Action on Salt and Health – now Action on Salt, to inform and influence sugar reduction policies in the UK, which can also be replicated worldwide, to support the population in consuming no more than the recommended five percent of total energy from free sugars.
Action on Sugar comprises leading expert advisors who have been striving to commit the government to releasing an evidenced-based childhood obesity strategy and to ensure that it is then implemented effectively.
Action on Sugar has successfully created a huge amount of awareness of the impact of excess sugar consumption on our wellbeing. Already, manufacturers and retailers have reformulated their products following our widely publicised surveys exposing the high and low sugar products through national, and international, media. Action on Sugar works closely with the food and drink industry to inform their nutrition strategy and provide technical expertise around sugar reduction. We publish research in influential journals demonstrating our findings and modelling the impact of sugar reduction strategies, which is used to influence the decision of policy makers with persuasive evidenced-based arguments.
Action on Sugar is a registered charity and is funded by charitable donations. We do not accept any funding from the food or soft drinks industry.